Shop Lit Live

eCommerce App Commercial

When Shop Lit Live approached us about creating a commercial for their soon-to-be-released eCommerce shopping app, we agreed this would be an excellent opportunity to employ some of our most creative ideas. eCommerce is a relatively new and influential industry, so we knew it would be essential to showcase the Shop Lit Live app by utilizing high-quality visuals, eye-catching motion graphics, and custom-designed video transitions.

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Crew:

• Director: Eva Zheng

• Producer: Benjamin Bradley-Gilbert

• Production designer: Isabelle Najera

• Cinematographer: Benjamin Bradley-Gilbert

• Gaffer: Jacob Mariani

• Key grip: Santaro Muto

• Digital imaging technician: Jake Sohngen

• Editor: Goldmond Fong

• Motion graphics artist: Goldmond Fong

• Colorist: Benjamin Bradley-Gilbert

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Technical information:

• Shoot length: 2 days

• Pre-production: 3 weeks

• Post-production: 3 weeks

• Camera: Panasonic AU-EVA1

• Capture format: 3840x2160

• Lenses: Canon CN-E cinema primes